Zenray

This design was created for Zenray, a hot sauce brand targeting an upscale audience. The client requested a psychedelic 60s-inspired design that would appeal to platforms like "The Hot Ones" on YouTube. The goal was to create a mascot that reflects the euphoria caused by Zenray’s Very Hot sauce. I illustrated a psychedelic-looking pepper wearing VR glasses, breathing fire due to its own intense heat. The VR glasses were inherited from the brand's previous logo character.