The Uranus Fudge Factory and General Store

The client for "The Uranus Fudge Factory and General Store" needed a unique and memorable mascot design for their brand.

The brief was quite open-ended, and they allowed for a lot of creative freedom. The mascot could be an alien character, a rocket, or even "The Mayor of Uranus." With a retro, vintage road trip theme, the brand aimed to capture a humorous space vibe. Some of the reference mascots they included were Buc-ee’s, Mr. Peanut, and Ronald McDonald.

Honestly, I thought the design I created for them was exactly what they were looking for, but unfortunately, it didn’t quite hit the mark. However, I’m really happy with the result and wanted to showcase it here! :)