Mello

The brand focuses on medicinal and recreational mushroom varieties and typically sells its products in black holographic mylar bags and black bottles.

The client was looking for a creative design with a fun and clean logo. They envisioned an organic and timeless character with a trippy, psychedelic vibe similar to Adventure Time. The design needed to work well in both black and white and color applications. As a result, I developed several design options that can be seen in certain sections of the portfolio. I will also include links to other designs.

For the design featured in this presentation, I aimed to create something truly striking that emphasized an ethnic and psychedelic feel to help it stand out from the competition. I also included other alternative designs that I developed throughout the process that I thought were worth sharing. The presentation also includes mylar packaging designs and a t-shirt design.