Mello

The brand focuses on medicinal and fun types of mushrooms and typically sells their products in black holographic mylar bags and black bottles.

The client was seeking a creative design with a fun and clean logo. They envisioned a character with a retro cartoon style, similar to Adventure Time, and wanted a design with a trippy, psychedelic vibe that remains organic and timeless. The design needed to work well in both black-and-white and color applications. As a result, I developed a variety of design options. Some of these can be seen in specific sections of the portfolio. For the design included in this presentation, I aimed to create something truly striking, emphasizing an ethnic and psychedelic feel to ensure it stood out from competitors. It’s one of my favorite designs. Along with these, the presentation also includes designs for the mylar packaging.