Meat Mafia

This design was created for a brand targeting consumers who enjoy high-quality meat and are looking for a better, tastier cooking fat than vegetable oil. The client sells beef fat (Tallow) and beef, and their target audience consists of meat enthusiasts seeking superior cooking fats.

To make the brand stand out from competitors, I opted for a playful and eye-catching mascot. Inspired by The Godfather film, I combined elements of mafia culture with meat. Alternative design versions are also included in the presentation.