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MangoNeada

This design was created for Fruti Fresca's 'Mangoneada' line. I developed a new logo to replace the old Mango Cowboy design, aiming for a modern touch while maintaining the classic Mexican vibe. Fruti Fresca is renowned for its fresh and fruity Mexican ice creams, so I crafted the design to reflect the vibrant colors of the fruit sorbet and the energy of Mexican culture. I created a friendly mango character giving an approving thumbs-up to endorse the brand. The design needed to look cohesive across various packaging and be easily recognizable, as shown in the presentation. Alternative design versions are also included in the presentation.

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