Magic Penguin

The company needed a fun and eye-catching design for a CBD cannabis brand. They were looking for something colorful yet stylish, targeting an audience of 21-35-year-olds who consume cannabis products. The brand name is Magic Penguin. Naturally, if there was a magical penguin, the first thing it would probably do is fly. The design includes various versions with multiple color and single-color options, all of which are showcased in the presentations. I've also added mockups to show how it would appear on packaging.