ChickenToGo

This design was created for a food truck specializing in flavored fried and barbecue chicken. The concept revolves around a stylish chicken character that reflects the vibrant and fun style of American street culture. The chicken named Lea actually represents the person who makes the food. Lea’s accessories, clothing, and actions reflect both the customer’s personality and street culture. Initially, I used yellow in the background to evoke taste and appetite, but to emphasize that the food is prepared in a clean and meticulous manner, I focused on blue tones in the design.