B.O.M SQUAD

For this project, I developed a new branding concept for The Bar on Market (BOM). The bar caters to a younger crowd who visit late at night and on weekends. The goal was to create an additional brand that resonates with this demographic and engages regular patrons.

The task was to design a new logo and mascot for BOM. The client envisioned a small bomb character with a face and fuse, named BOM. This mascot is central to the bar's new branding. The design needed to be adaptable for various products like patches, stickers, hat tags, and shirt prints.

I drew inspiration from old cartoon-style characters for the design. I depicted a sarcastic, waiting-to-explode bomb watching us.