Mr. Squirrel

The logo I created is a visual link to the client’s surname "Aichhorn," which has German origins and means "squirrel." This logo represents their newly established company, where they serve as a business coach, workshop facilitator, and trainer.

The client's mission focuses on improving the work environment for adults. They believe everyone deserves to work in a fun environment alongside colleagues they enjoy. Their goal is to support individuals within companies in achieving inner balance in their daily business in a profound and sustainably enjoyable way. Therefore, their target clients include managers, C-level executives, team leaders, startups, founders, and career professionals.

The client describes their personality as creative, outcome-oriented, humorous, lively, and quick-thinking. They wanted a squirrel in the design. I created a wise squirrel in a minimal and simple style, paying attention to the black-and-white harmony and negative values. The squirrel is wearing a bow tie and striking a pose with its hands clasped together (just like a professional listener). In fact, the squirrel character reflects the client’s personality.