Evalve

This logo design was created for Evalve, an AI-powered playtesting platform that helps independent game developers successfully launch their projects. Evalve combines "Evaluation" and "Evolution" to provide critical data analysis based on player feedback, helping developers understand the potential success of their games.

The client requested a logo that balances the fun and dynamic nature of the gaming industry with a professional tone that appeals to both indie developers and larger studios. The key concepts to consider during the design process were "Gaming," "Data," "Evaluation," and "Testing."

In creating the logo, I aimed to develop strong iconography that works either alongside or independently of the wordmark. Another important focus during the design process was ensuring that the logo clearly conveys the brand’s purpose and communicates various relevant aspects. The result is a distinctive and engaging design that highlights Evalve's cutting-edge, data-driven services.